Step outside your home and the spirit of patriotism and unity is slowly filling the air! The word ‘SG60’ is displayed on every visible corner, heralding the arrival of the anticipated anniversary. There are also many activities and promotions lined up for all Singaporeans to enjoy.
Aside from the exciting parade and exclusive retail vouchers, here’s another fun way to get into the spirit of Singapore’s 60th National Day: collecting exclusive memorabilia!
Brands across the country have joined the celebration by releasing adorable, limited-edition collectibles to mark SG60 and we can’t get enough.
To make it easier for you (to shop), we’ve rounded up some of the best SG60-themed collectibles you won’t want to miss, from free (with purchases) to most expensive!
1. Adidas MILO®
If there’s one thing Singaporeans will always remember from their childhood, it’s the sweet, malty chocolate taste of MILO®. And now, they are partnering with sports apparel brand Adidas to deliver our resilient spirit of ‘We Can One’ for our country’s 60th birthday.
The limited-edition T-shirt boasts MILO®’s signature products, which are the classic MILO® tin and its ready-to-drink version. Singaporean fans can redeem this T-shirt for free if they spend $60 on MILO® Ready-to-Drink in-store or $75 on MILO® Ready-to-Drink and Powder/Sachets online. Do note that this promotion only lasts from 1 July to 10 August 2025!
Where to get it:
In-store: Book redemption slot and redeem your T-shirt at IMM, Changi City Point, Brand Centre Orchard, Vivocity, Waterway Point, Causeway Point
Online: Fairprice, Lazada and Redmart
Price range: Free! (with a minimum spend of $60 on MILO® products)
2. Singtel SG60 Merlion Blind Box
Blind boxes have been all the rage lately, and Singtel is giving them a Singaporean twist! It has launched a limited-edition series of Merlion plushie blind boxes, with designs inspired by local delicacies and symbols. These adorable Merlions are dressed in food-themed costumes like kaya toast, chilli crabs, durian, orchid, and curry puff, making them a top pick for any cute-collectible lover.
Furthermore, Singtel has teamed up with phone case company Casetify to release Merlion-themed phone cases too! So, you can double the SG60 spirit with your phone case and your plushie keychain.
For those who are interested, the blind boxes are redeemable when you purchase a S$30 Unlimited* 5G+ Tourist SIM or an S$15 Singtel Prepaid SIM, top up a minimum of S$20, or sign up for any Singtel postpaid or no-contract SIM Only plan.
Where to get it:
Blind box: Changi Airport (T1–T4), Singtel Shops at 313@Somerset and Bugis Junction
Phone cases: Singtel Shops at 313@Somerset and Bugis Junction
Price range: Free (with purchase of SIM plans)
3. SimplyGoSG60 EZ-link cards
Great news, SimplyGo users! You can get these beautifully illustrated EZ-link cards and charms from various ticket officers throughout Singapore.
SimplyGo has partnered with local artists in delivering heartfelt tributes to our local culture. From nostalgic playgrounds and bustling hawker centres to iconic landmarks and food favourites, each card design captures Singaporean moments that are unique to every one of us.
Adding meaning to the magic, this series also supports a strong cause by donating $50,000 to the Children’s Cancer Foundation’s Hair for Hope campaign.
Where to get it: At selected vending machines and SimplyGo Ticket Offices throughout Singapore (here)
Price range: S$ 9.90 - 16.60
4. Starbucks Singapore
In partnership with local artists, Starbucks is treating Singaporean fans to the perfect SG60 goodies and drinks. The international coffee franchise is bringing nostalgia back into style with its two exclusive collections, showcasing Singapore’s timeless moments.
The first collection is designed by self-taught illustrator inwarmregard consists of tote bags, t-shirts, and socks. The designs feature adorable Bearistas serving freshly brewed coffee to patrons in an old-fashioned kopitiam-style Starbucks.
The second collection is a partnership with design studio WHENIWASFOUR, featuring whimsical drawings of Singapore’s iconic symbols and landmarks.
The exclusive WHENIWASFOUR + Starbucks Local Destination collection consists of a tote bag, a tumbler, a coffee cup and two ceramic mugs.
Furthermore, Starbucks is also releasing your favourite childhood games that come with their own twists. Relive your childhood memories with the featured game sets: Five Stones and Slides & Ladders.
And of course, Starbucks came out with its own celebratory concoction: the Shiok-Ah-Ccino Yuan Yang Coffee Frappuccino! Pair this drink with their limited edition SG60 Merlion Bearista cookies for more shiok.
Where to get it:
Inwarmregard x Starbucks collection:
- Available in all stores, Starbucks® Online Store, Shopee & Lazada
- T-shirts & socks are still available on the Starbucks® Online Store and at selected outlets: Century Square, ION Orchard, Jewel, JEM, Jurong Point, North Point City, PLQ, NEX, VivoCity & Westgate.
WHENIWASFOUR + Starbucks Local Destination collection:
Available in Starbucks® Online Store, Shopee & Lazada
From 23 Jul
Redeem the Five Stones and Slides & Ladders game sets at $6 each (Purchase with Purchase)
Price range: Minimum spend of S$ 6 – 59.90
5. Kopi Shop @ Marina Square
Imagine Jellycat-style plushies, but this time they’re inspired by your favourite Singaporean breakfasts. Marina Square collaborated with homegrown play brand Play Nation to launch the Kopi Shop Pop-Up, where adults can relive their “masak-masak” make–believe days with their kids.
Take a sit at this adorable kopitiam set up, with soft plushies in the form of kopi cup, kaya butter toast, soy sauce and pepper bottles. Nostalgia has never hit harder than being surrounded by Singapore’s heritage breakfasts and adorable kopitiam-inspired toys. The pop-up will only be available from 18 July to 17 August 2025, so grab your favourite breakfast plush while you still can!
Where to get it: Marina Foyer, Level 2, Marina Square
Price range: S$14.90 - S$120.00
6. Ya Kun Uniqlo
Uniqlo is paying homage to Singapore’s timeless breakfast tradition and iconic scenes by printing them on the brand’s quality T-shirts. In collaboration with our local favourite kopi and toast chain Ya Kun Kaya Toast, they have launched the special UTme! t-shirt collection, featuring six full-size designs and three pocket-sized chest prints.
From the timeless dragon playgrounds to the irresistible charm of kaya butter toast and coffee, each design is exquisitely crafted to celebrate the spirit of Singapore’s beloved breakfast culture.
Uniqlo fans can also redeem their customizable keychains in the forms of curry puffs, durians, and chicken rice, with a minimum spending of S$100.
Where to get it:
T-shirts: Selected UNIQLO stores
Keychains:
25 - 27 Jul: UNIQLO Orchard Central Global Flagship, ION Orchard and Jewel Changi Airport store
8 - 10 Aug: UNIQLO JEM, Tampines Mall and VivoCity store
Price range: $29.90 per T-shirt
7. Singapore Mint
For more serious collectors, Singapore Mint released a series of commemorative silver and gold medallions to ring in SG60.
The collection features iconic symbols and destinations that captured the Singaporean spirit, such as the Merlion, Singapore Botanic Garden, Changi, and Toa Payoh.
The collectibles come in options of 24K gold plating and 999 fine silver, a four-piece pin set and a 1g 999 fine gold ingot. These medallions not only let you join the jubilant celebration but also retain their value thanks to their pure silver content.
Investing in precious metals does not have to be boring! There are also 999 gold collectibles featuring cartoon characters that can be a fun way for beginners to start their gold investment journey.
You can choose your gold character from an adorable lineup of Sanrio and Peanuts favourites, including the lovable Hello Kitty and Snoopy. Moreover, there are other product choices such as lanyards and gold-plated bookmarks, that will surely bring out your SG60 spirit.
Where to get it: https://www.singaporemint.com/
Price range: S$ 28 – 130
